CLIENT: Coursera, Mountain View, CA
Led creative direction for Coursera’s first digital app campaign, defining a cohesive visual system and storytelling approach across platforms.
Developed a scalable campaign framework with assets optimized for multiple formats (16:9, 1:1, 9:16), enabling consistent execution across channels while maximizing performance and reach.
DESIGN: Sarah Abdelrahman
ANIMATION: Varun Saini